Improve the overall user experience of AAS digital platforms, including the website and mobile app. Enhance usability and accessibility for different user segments, including members, non-members, and potential customers.

AAS offers a diverse range of services, and organizing the information in a clear and intuitive manner was crucial to avoid overwhelming users. With the increasing usage of mobile devices, it was important to ensure that the redesigned UI/UX would provide a seamless experience across different screen sizes and resolutions. AAS needed to comply with accessibility guidelines to ensure that their digital platforms were usable by people with disabilities, considering factors like color contrast, font sizes, and screen reader compatibility.

The information architecture was redesigned to categorize services and information into logical sections, ensuring ease of navigation and findability. User flows and wireframes were created to visualize the new structure.

The UI/UX was designed with a mobile-first approach, ensuring optimal user experience across devices. Responsive design techniques, such as flexible grids, scalable images, and adaptive layouts, were employed.